Privacy Policy

The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the legal provisions (General Data Protection Regulation EU 2016/679). In this privacy policy, we inform you about the most important aspects of data processing within the scope of our website.

Rudolf Hollmann, MSc, MBA
St. Lorenzen 103
8715 St. Margarethen near Knittelfeld
Phone: +43 (0)664 22 44 558
E-Mail: r.hollmann@ai1-consulting.com

Under the provisions of the GDPR and Austrian Data Protection Act (DPA) fundamentally the following rights:

• Right to rectification (Article 16 GDPR)
• Right to erasure („right to be forgotten“) (Article 17 GDPR)
• Right to restriction of processing (Article 18 GDPR)
• Right to be informed – Notification obligation regarding rectification or erasure of personal data or restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right to object (Article 21 GDPR)
• The right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data infringes data protection law or that your data protection rights have otherwise been violated, you can complain to the supervisory authority, which in Austria is the “Datenschutzbehörde” (Data Protection Authority), whose website you can find at https://www.dsb.gv.at/ find.

When you visit websites nowadays, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing now, our web server (the computer on which this website is stored) automatically saves data such as...

• the address (URL) of the viewed webpage
• Browser and browser version
• the operating system used
• the address (URL) of the previously visited page (Referrer URL)
• the hostname and IP address of the device being accessed from
• Date and time
• in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out that this data may be accessed in the event of unlawful behaviour.

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We use HTTPS to transmit data securely over the internet (data protection by design, Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the internet, we can ensure the protection of confidential data. You can recognise the use of this data transmission security by the small padlock icon in the top left of your browser and the use of the HTTPS scheme (instead of HTTP) as part of our internet address.

When you contact us and communicate by telephone, email, or online form, personal data may be processed. The data will be processed for the purpose of handling and processing your query and the related business transaction. The data will be stored for as long as necessary or as required by law.

Of the described processes, all are affected that seek contact with us via the communication channels we provide.

When you call us, call data will be pseudonymised and stored on the respective end device and with the telecommunications provider used. Furthermore, data such as name and telephone number can subsequently be sent by email and stored for answering enquiries. The data will be deleted as soon as the business case has been concluded and legal requirements permit.

When you communicate with us by email, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data will be stored on the email server. The data will be deleted as soon as the business case has been concluded and legal requirements permit.

The processing of data is based on the following legal grounds:

• Art. 6 (1) lit. a GDPR (Consent): You give us your consent to store and use your data for purposes relevant to the business case;
• Art. 6(1)(b) GDPR (Contract): There is a need for the performance of a contract with you or a processor, such as a telephone provider, or we must process the data for pre-contractual activities, such as the preparation of an offer;
• Art. 6(1)(f) GDPR (Legitimate Interests): We wish to conduct customer enquiries and business communication in a professional manner. To achieve this, certain technical infrastructure, such as email programs, Exchange servers, and mobile network operators, are necessary to enable efficient communication.

We use WordPress.com, a website builder, for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

WordPress processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can be associated with various risks for the lawfulness and security of data processing.

As a basis for data processing by recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and particularly in the USA) or for data transfers there, WordPress uses so-called Standard Contractual Clauses (= Art. 46(2) and (3) GDPR). Standard Contractual Clauses (SCCs) are model clauses provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreements, which correspond to the Standard Contractual Clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can learn more about the data processed when using WordPress.com in the privacy policy at https://automattic.com/de/privacy/.

Our website uses HTTP cookies to store user-specific data.
The following explains what cookies are and why they are used, so that you can better understand the following privacy policy.

Was genau sind Cookies?

Whenever you browse the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are genuinely useful helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other types of cookies for other areas of application. HTTP cookies are small files that our website saves on your computer. These cookie files are automatically stored in the cookie folder, essentially the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies save certain user data, such as language or personal page settings. When you visit our site again, your browser sends the „user-related“ information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

There are both first-party and third-party cookies. First-party cookies are created directly by our website, while third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be assessed individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other „malware“. Cookies also cannot access information on your PC.

So, cookie data might look like this, for example:

Name _ga
Value GA1.2.1326744211.152111340561-9
Purpose of use Distinguishing website visitors
Expiry date after 2 years

These minimum sizes should be supported by a browser:

• A minimum of 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The specific cookies we use depend on the services employed and will be clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

One can distinguish between 4 types of cookies:

Essential Cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user adds a product to their shopping basket, then continues browsing on other pages, and only proceeds to checkout later. These cookies ensure that the shopping basket is not deleted, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. Additionally, these cookies are used to measure loading times and website behaviour across different browsers.

Purpose-driven cookies
These cookies ensure a better user experience. For example, entered locations, font sizes, or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.

Typically, when you visit a website for the first time, you will be asked which of these cookie types you wish to allow. And of course, this decision is also stored in a cookie.

How do I delete cookies?

You decide for yourself if and how you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, disable, or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies are stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser's settings:

Clear, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data websites have stored on your computer

Internet Explorer: Deleting and Managing Cookies

Microsoft Edge: Deleting and Managing Cookies

If you do not want cookies at all, you can set up your browser to always inform you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.

What about my data privacy?

Since 2009, the so-called „Cookie Guidelines“ have been in place. These stipulate that storing cookies requires your consent. However, there are still very different reactions to these guidelines within EU countries. In Austria, however, this guideline was implemented in § 96 para. 3 of the Telecommunications Act (TKG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

On our website, we use Google Fonts. These are “Google fonts” from the company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to log in or provide a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry about your Google account data being transmitted to Google while using Google Fonts. Google collects the usage of CSS (Cascading Style Sheets) and the fonts used, and stores this data securely. We will look at the specifics of data storage in more detail.

Was sind Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google make available to its users free of charge.

Many of these fonts are published under the SIL Open Font License, while others have been released under the Apache License. Both are free software licences.

Why do we use Google Fonts on our website?

Google Fonts allows us to use fonts on our own website without needing to upload them to our own server. Google Fonts is an important building block for maintaining the quality of our website. All Google fonts are automatically optimised for the web, which saves data volume and is a significant advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different rendering systems in various browsers, operating systems, and mobile devices can lead to errors. Such errors can sometimes visually distort text or entire websites. Thanks to the fast Content Delivery Network (CDN), Google Fonts avoid cross-platform problems. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We therefore use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

The data Google stores depends on the services you use and your privacy settings. Here are some general categories of data that Google may store: Search queries: When you use Google Search, your search queries are often stored. Browsing history: If you are signed in to your Google Account and have Web & App Activity enabled, Google may store your browsing history. Location history:** If you have location services enabled on your devices and Location History is turned on, Google may store your location history. YouTube history: If you are signed in to your Google Account, the videos you watch and your search queries on YouTube are saved. Contact information:** If you provide it, e.g. your email address, phone number or name. Information about your devices: This may include technical information such as the type of device, operating system, unique device identifiers and mobile network information. App usage: If you use Google apps or apps that use Google services, Google may store information about your usage. Purchases and transactions: When you make purchases via Google services. Voice and audio information: When you use voice search or other voice-controlled features and your settings allow this. Information you create via Google services or Uploading: This includes photos, documents and other content. Important: Privacy settings: You have significant control over what data Google stores. You can manage and adjust your privacy settings at myaccount.google.com. There, you can view, manage and delete your activity, location history and other data. Data minimisation: Google states that it only stores data for as long as is necessary to provide the services or as required by law. Anonymisation and aggregation: Some data is anonymised or aggregated for internal analysis, meaning it is altered so that it can no longer be linked to you personally. To get a clear idea of exactly what data is being stored about you, I strongly recommend that you review your Google privacy settings.

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. This also allows Google to recognise that you, or rather your IP address, have visited our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for proper font provision. Incidentally, API stands for „Application Programming Interface“ and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google, thereby being protected. Through the collected usage figures, Google can determine how well individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Furthermore, Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. Entrepreneurs and developers use the Google web service BigQuery to investigate and move large amounts of data.

However, it should also be considered that with every Google Fonts request, information such as language settings, IP address, browser version, browser screen resolution, and browser name are automatically transmitted to Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where will the data be stored?

Google stores requests for CSS assets on its servers, which are primarily located outside the EU, for one day. This allows us to use fonts with a Google stylesheet. A stylesheet is a template that allows for quick and easy changes to, for example, the design or font of a webpage.

The font files are stored by Google for a year. Google's aim with this is to fundamentally improve the loading times of websites. If millions of websites reference the same fonts, they will be cached after the first visit and will immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot be simply deleted. The data is automatically transmitted to Google when the page is viewed. To delete this data prematurely, you must contact Google Support. https://support.google.com/?hl=de&tid=111340561 contact. You can only prevent data storage in this case by not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore access an unlimited sea of fonts and get the best from our website. More about Google Fonts and other questions can be found at https://developers.google.com/fonts/faq?tid=111340561. While Google does address data privacy matters, truly detailed information about data storage is not included. It is relatively difficult to get really precise information about stored data from Google.

information about what data Google fundamentally collects and what this data is used for can also be found at https://www.google.com/intl/de/policies/privacy/ To read up on.

A Cookie Consent Management Platform.
We use Consent Management Platform (CMP) software on our website, which facilitates the correct and secure handling of scripts and cookies for both us and you. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, provides a legally required cookie consent for you, and helps us and you keep track of all cookies. Most cookie consent management tools identify and categorise all existing cookies. You, as the website visitor, then decide for yourself whether and which scripts and cookies you wish to allow or not allow. The following graphic illustrates the relationship between the browser, web server, and CMP.

Why do we use a cookie management tool?
Our aim is to offer you the best possible transparency in the area of data protection. We are also legally obligated to do so. We want to inform you as thoroughly as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. To grant you this right, we first need to know precisely which cookies have ended up on our website. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we are aware of all cookies and can provide you with information in compliance with the GDPR. You can then accept or reject cookies via the consent system.
What data is being processed?
Within our cookie management tool, you can individually manage each cookie and have full control over the storage and processing of your data. The declaration of your consent will be stored so that we do not have to ask you every time you visit our website, and we can also prove your consent if legally required. This is stored either in an opt-in cookie or on a server. The storage duration of your cookie consent varies depending on the provider of the cookie management tool. Usually, this data (e.g., pseudonymous user ID, time of consent, details on cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. Generally, we only process personal data for as long as it is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for varying lengths of time. Some cookies are deleted again after you leave the website, while others can be stored in your browser for several years. The exact duration of data processing depends on the tool used; usually, you should expect a storage period of several years. The respective privacy policies of the individual providers usually contain precise information about the duration of data processing.

Right of objection
You also have the right and the option at any time to withdraw your consent to the use of cookies. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating, or deleting cookies in your browser.
Find information on special cookie management tools, if available, in the following sections.

Legal basis
If you consent to cookies, personal data will be processed and stored about you through these cookies. If we are permitted to use cookies through your consent (Article 6(1)(a) GDPR), this consent also serves as the legal basis for the use of cookies or the processing of your data. A cookie consent management platform software is used to manage cookie consent and enable you to provide consent. The use of this software allows us to operate the website efficiently and in compliance with the law, which constitutes a legitimate interest (Article 6(1)(f) GDPR).

We use BorlabsCookie on our website, which is a tool for storing your cookie consent, among other things. The service provider is the German company Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany. You can find out more about the data processed through the use of BorlabsCookie in the Privacy Policy at https://de.borlabs.io/datenschutz/.

We use the Google Analytics (GA) analysis tracking tool on our website, which is operated by the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better tailor our website and service to your needs. We will go into more detail about the tracking tool below, particularly informing you about what data is stored and how you can prevent this.

Was ist Google Analytics?

Google Analytics is a tracking tool used for analysing traffic to our website. In order for Google Analytics to work, a tracking code is embedded into our website's code. When you visit our website, this code records various actions you take on our site. As soon as you leave our website, this data is sent to and stored on Google Analytics servers.

Google processes the data, and we receive reports on your user behaviour. These reports can include the following:

• Audience reports: Through audience reports, we get to know our users better and understand more precisely who is interested in our service.
• Advertising reports: Advertising reports enable us to more easily analyse and improve our online advertising.
• Acquisition reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
• Behavioural reports: Here we learn how you interact with our website. We can track the path you take on our site and which links you click.
• Conversion reports: A conversion is a process where you perform a desired action as a result of a marketing message. For example, when you go from being a purely website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what's happening on our website. For example, we can see how many users are currently reading this text.

We use Google Analytics on our website to understand how visitors interact with our pages. This helps us to improve the user experience and make the website more effective.

Our aim with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically analysed data shows us a clear picture of our website's strengths and weaknesses. On one hand, we can optimise our site so that it is easier for interested people to find on Google. On the other hand, the data helps us to understand you, our visitors, better. We therefore know very precisely what we need to improve on our website to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

Google Analytics stores a range of data that is used to generate reports and analyse user behaviour on a website. This includes: Visitor information: IP address: This is usually truncated to preserve anonymity. Location: Derived from the IP address (country, region, city). Device information:** Operating system, browser type, screen resolution, device model. Browser language:** The browser language set by the user. Referrer: The website from which the user arrived at your site. Session and user behaviour information: Pages visited: Which pages on the website were viewed. Time on page: How long a user spent on a page. Bounce rate: The percentage of users who left the website after viewing only one page. Actions: Which buttons were clicked, which forms were filled in or which videos were viewed (if configured accordingly). E-commerce data: If it is an online shop, information about purchases, transactions, products and sales may be stored. Campaign information: Where the traffic came from (e.g. via specific advertising campaigns). Cookies: Google Analytics uses cookies to distinguish between different sessions and users. These cookies store anonymised identifiers. It is important to note that Google Analytics can be configured so that certain data is not collected or so that IP addresses are anonymised. The exact data that is stored depends on the settings configured by the website operator.

Google Analytics creates a random, unique ID using a tracking code, which is linked to your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a „returning“ user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

Your interactions on our website are measured using identifiers such as cookies and app instance IDs. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google Account), data generated by Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, approve it. Exceptions may occur if it is legally required.

The following cookies are used by Google Analytics:

Name _ga
Value2.1326744211.152111340561-5
Purpose of use By default, analytics.js uses the _ga cookie to store the user ID. Fundamentally, it serves to distinguish website visitors.
Expiry date after 2 years

Name _gid
Value2.1687193234.152111340561-1
Purpose of use The cookie also serves to distinguish website visitors
Expiry date after 24 hours

Name _gat_gtag_UA_
Value 1
Purpose of use Used to reduce the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_..
Expiry date after 1 minute

Name AMP_TOKEN
Value No information
Purpose of use The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date after 30 seconds up to one year

Name __utma
Value1564498958.1564498958.1564498958.1
Purpose of use This cookie can track your behaviour on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date after 2 years

Name __utmt
Value 1
Purpose of use Like _gat_gtag_UA_, this cookie is used to throttle the request rate..
Expiry date after 10 minutes

Name __utmb
Value3.10.1564498958
Purpose of use This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date after 30 minutes

Name __utmc
Value 167421564
Purpose of use This cookie is used to set new sessions for returning visitors. It is a session cookie and is only stored until you close the browser.
Expiry date After closing the browser

Name __utmz
Value m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose of use The cookie is used to identify the source of visitor traffic on our website. This means the cookie stores where you came from to visit our website. This could have been another page or an advertisement.
Expiry date after 6 months

Name __utmv
Value Not specified
Purpose of use The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry date after 2 years

Note: This list cannot claim to be exhaustive, as Google also changes its cookie choices from time to time.

Here we give you an overview of the key data collected by Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly which areas you click on. This gives us information about where you are „navigating“ on our site.

Session duration As session duration, Google refers to the time you spend on our site without leaving it. If you have been inactive for 20 minutes, the session will end automatically.

Bounce rate (English: Bounce Rate): A bounce occurs when you view only one page on our website and then leave our website.

Account creation When you create an account or place an order on our website, Google Analytics collects this data.

IP address The IP address is only shown in a shortened format so that a unique assignment is not possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP geolocation.

Technical Information Technical information includes, among other things, your browser type, your internet provider, or your screen resolution.

Source Google Analytics, or rather, we are naturally also interested in which website or advertisement brought you to our site.

Further data includes contact details, any ratings, playing media (e.g. if you play a video through our site), sharing content via social media, or adding to your favourites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where will the data be stored?

Google has its servers distributed all over the world. Most servers are located in America, and consequently, your data is mostly stored on American servers. Here you can read exactly where Google's data centres are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across various physical storage media. This has the advantage that the data can be retrieved more quickly and is better protected from manipulation. Every Google data centre has corresponding emergency programs in place for your data. For example, if Google's hardware fails or natural disasters paralyse servers, the risk of service interruption at Google remains low.

The standard retention period for your user data in Google Analytics is set to 26 months. Your user data will then be deleted. However, we have the option to choose the retention period for user data ourselves. There are five options available for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

Once the specified period has expired, data will be deleted once a month. This retention period applies to your data linked to cookies, user identification, and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under the European Union's data protection law, you have the right to access, update, delete, or restrict your data. By using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can get the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de Download and install. Please note that this add-on only disables data collection by Google Analytics.

If you wish to disable, delete, or manage cookies in general (regardless of Google Analytics), there is a specific guide for each browser:

Clear, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data websites have stored on your computer

Internet Explorer: Deleting and Managing Cookies

Microsoft Edge: Deleting and Managing Cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111340561. We hope we have been able to provide you with the most important information regarding the processing of your data by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP-anonymisation

We have implemented Google Analytics' IP address anonymisation on this website. This feature was developed by Google so that this website can comply with current data protection regulations and recommendations from local data protection authorities, should they prohibit the storage of full IP addresses. The IP address anonymisation or masking takes place as soon as the IP addresses arrive at the Google Analytics data collection network and before any data is stored or processed.

Mehr Informationen zur IP-Anonymisierung finden Sie hier: https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographics and interests

We have enabled the advertising features in Google Analytics. The demographics and interests reports contain information about age, gender, and interests. This allows us to get a better picture of our users – without being able to attribute this data to individual people. You can learn more about the advertising features https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can control the use of your Google Account's activities and information under “Ad Settings” on https://adssettings.google.com/authenticated to Finish checkbox.

Google Analytics Data Processing Addendum

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the Data Processing Amendment for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

For our website, we use the Google Tag Manager provided by Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Using Google Tag Manager allows us to centrally implement and manage code snippets from various tracking tools that we use on our website.

In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it, and how data is processed.

What is Google Tag Manager?
Google Tag Manager is an organisational tool that allows us to integrate and manage website tags centrally via a user interface. Tags are small snippets of code that record (track) your activity on our website, for example. To do this, JavaScript code snippets are embedded into our website's source code. The tags often originate from Google's own products, such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed using the Manager. These tags perform various functions. They can collect browser data, feed marketing tools with data, embed buttons, set cookies, and also track users across multiple websites.

Why do we use Google Tag Manager for our website?
As the saying goes, "Organisation is half the battle!" And that naturally applies to maintaining our website. To make our website as good as possible for you and everyone interested in our products and services, we need various tracking tools, such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services, and to whom we should be showing our offers. And for this tracking to work, we need to integrate appropriate JavaScript codes into our website. Fundamentally, we could embed each code section from the individual tracking tools separately into our source code. However, this requires a lot of time and it's easy to lose track. That's why we use Google Tag Manager. We can simply integrate the necessary scripts and manage them from one place. Additionally, Google Tag Manager offers an easy-to-use interface, and no programming knowledge is required. This is how we manage to keep our tag jungle in order.

Welche Daten werden vom Google Tag Manager gespeichert?
The Tag Manager itself is a domain that does not set any cookies and does not store any data. It acts merely as an „administrator“ for the implemented tags. The data is captured by the individual tags of the different web analytics tools. The data is essentially passed through to the individual tracking tools within Google Tag Manager and not stored.

However, the situation is quite different with the integrated tags from various web analytics tools, such as Google Analytics. Depending on the analytics tool, various data about your web behaviour is usually collected, stored, and processed using cookies. For this, please read our privacy policy texts regarding the individual analytics and tracking tools that we use on our website.

In the Tag Manager's account settings, we've granted Google permission to receive anonymised data from us. This pertains solely to the usage and operation of our Tag Manager and not to your data stored via code snippets. We allow Google and others to receive selected data in anonymised form. We therefore consent to the anonymous sharing of our website data. Despite extensive research, we were unable to ascertain precisely which summarised and anonymised data is forwarded. In any case, Google deletes all information that could identify our website. Google consolidates the data with hundreds of other anonymised website datasets and, as part of benchmarking initiatives, creates user trends. Benchmarking involves comparing one's own results with those of competitors. Based on the collected information, processes can be optimised.

How long and where will the data be stored?
If Google stores data, then this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de Can you specify exactly where the Google servers are located.

The length of time individual tracking tools store data about you can be found in our individual privacy notices for each tool.

How can I delete my data or prevent data storage?
Google Tag Manager itself does not set cookies but manages tags from various tracking websites. In our privacy notices for each tracking tool, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield framework, which governs the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111607701. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

On our website, we offer the option to book appointments for an initial consultation, a counselling session, or a so-called „Executive Clarity Call“ online. For this, we use the appointment booking service Cal.com.

The provider is Cal.com, Inc., 2261 Market Street #4382, San Francisco, CA 94114, USA.

When you book an appointment via our website or access the corresponding booking function, personal data will be transmitted to and processed by Cal.com. This may include, in particular, the following data:

Name, E-mail address, phone number, desired appointment, booked call type, voluntary information in the booking form, and technical data such as IP address, browser and device information.

These data will be processed for the purpose of online appointment scheduling, coordinating consultation appointments, and for the preparation and execution of the booked appointment.

The legal basis for processing is Article 6(1)(b) GDPR, provided that the appointment booking is for the performance of pre-contractual measures or preparation for a potential collaboration. Furthermore, processing is carried out on the basis of our legitimate interest in simple, efficient, and user-friendly appointment management in accordance with Article 6(1)(f) GDPR.

When using Cal.com, the transfer of personal data to the USA cannot be ruled out. Cal.com states that it takes appropriate measures to protect personal data and also uses sub-processors to provide the service. Further information on the processing of personal data by Cal.com can be found in the Cal.com Privacy Policy.

As far as Cal.com processes personal data on our behalf, the processing is carried out on the basis of a contract processing agreement in accordance with Art. 28 GDPR.

This privacy policy was created in cooperation with the data protection generator from AdSimple®.
Link to AdSimple®